Personal Information We Collect
As you browse the Website, we may collect information about the individual web pages or products you view, how you were referred you to the Website, and information about how you interacted with the Website. We refer to this automatically collected information as “Device Information.” Further, we may also collect certain information about your device which may include: your web browser, IP address, time zone, and some of the cookies that are installed on your device.
We may collect Device Information using Cookies, Log Files, Web Beacons, Tags, Pixels, and email subscriptions services.
When you make a purchase or attempt to make a purchase through the Website, we may collect certain information from you that would include your name, billing address, shipping address, payment information (including credit card information), email address, and phone number. We refer to this information as “Order Information.”
“Personal Information”, as discussed herein will contain both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Device Information to screen for potential risk and fraud (in particular, your IP address) and generally to improve and optimize our Website. We may also use Mailchimp to reengage with you if you either abandoned your cart or for product re-targeting purposes.
We use the Order Information to fulfill any orders placed through the Website. Additionally, we may use this Order Information to communicate with you, screen orders for fraud or potential risks, and provide you with information or advertising relating to our products or services.
Sharing Your Personal Information
We may share your Personal Information with third parties to assist us in using your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Website. Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You may opt out of any of our targeted advertising by selecting “unsubscribe” on any marketing emails you receive from us. Additionally, you can also opt out by visiting the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not alter our Website’s data collection and use practices when your browser requests that Do Not Track you.
For additional information about our website, please contact us by e-mail at firstname.lastname@example.org.